EXLAC.COM — Personalised Roadmap

Farjana's 12-Month IT Career Roadmap

A structured path from SEO foundations to becoming an AI-Powered SEO Specialist — designed around your time, strengths, and long-term goals.

12 Months
1–2 Hours / Day
Mentor-Guided
SEO + AI Track

A Personal Note Before You Begin

Farjana, your assessment showed something rare: you score very highly in both SEO and AI Agent Development. That combination is exactly where the digital industry is heading. As someone with a healthcare background, certifications from Canada and the USA, and a methodical, patient nature, you are unusually well placed to build a meaningful long-term career in this space.

This roadmap is paced for a busy professional with a family. It assumes only 1–2 focused hours each morning, no rush, and a one-year horizon. Every phase builds gently on the last, and you will not need to understand anything in advance — we will guide you step by step.

আপনার ব্যস্ত জীবনের সাথে মানিয়ে চলার মতো করেই এই roadmap সাজানো হয়েছে — প্রতিদিন মাত্র ১-২ ঘণ্টা, ধাপে ধাপে। কোনো বিষয় কঠিন মনে হলে চিন্তা করবেন না; mentor সাথে আছেন।

Your Profile Snapshot

Background
B.Sc Speech & Language Therapy
Certifications
Hanen (Canada), OPT (USA)
Current Role
Therapist, NeuroGen Healthcare
Time Available
1–2 hours / day (mornings)
Goal Timeline
1–2 years
Career Mode
Gradual transition
Thinking Style
Systematic, research-oriented
Detail Patience
5 / 5 — very high
Coding Openness
Curious & willing
Learning Style
Mentor-guided

Your Career Direction Scores

Calculated from your interest ratings, personality signals, and goals

SEO
100%
AI Agent Development
90%
Content Writing
24%
Digital Marketing (General)
3%

The exceptional combined score on SEO + AI Agent Development is the key insight: most learners are strong in one or the other, but you are clearly drawn to both. This is the foundation for the strategy below.

Recommended Strategy

The path that best matches your profile, goals, and constraints

SEO-First, AI-Powered Specialist RECOMMENDED

Build a strong SEO foundation first — this is your most natural fit — then layer AI tools and light automation on top. Within a year, you can be positioned as an AI-Powered SEO Specialist, a fast-growing and well-paid niche.

  • Plays directly to your systematic thinking and 5/5 patience
  • Uses your research instinct (you scored 5/5 on every SEO research question)
  • Your healthcare expertise becomes a unique advantage in medical/health SEO
  • SEO is methodical — ideal for steady 1–2 hour daily sessions
  • Layering AI later satisfies your curiosity without overwhelming the start
  • A future-proof, remote-friendly career path, exactly as you described

Your Daily Learning Routine

Built around your peak morning hours, before the day's responsibilities begin

5:30 – 6:00 AM
Quiet Morning Start
Tea, prayer, settle in. Open Notion and review yesterday's notes for 5 minutes.
6:00 – 7:00 AM
Core Learning Hour
Watch a focused tutorial or read a guide. Take notes in your own words. No multitasking.
7:00 – 7:30 AM
Hands-on Practice (Optional)
Apply what you just learned to a real example — even a small one. Skip on heavy days.
Weekends
Longer Sessions (When Possible)
Use any free weekend hours to complete the monthly project or catch up on the week's learning.

If a day is impossible, simply continue the next morning. Consistency over months matters far more than any single day.

The 12-Month Phased Roadmap

Four phases, each three months, gradually layering skills on top of each other

M
1-3

Phase 1 — SEO Foundations

Understand how search works and learn the language of SEO

Month 1 — What is SEO & How Google Works Foundation
প্রথম মাসে শুধু concept বুঝবেন। ভয়ের কিছু নেই — এটা theory।

Topics

  • What SEO is, why it matters, and how it earns income
  • How a search engine works: crawling, indexing, ranking
  • The difference between on-page, off-page, and technical SEO
  • The kinds of careers SEO leads to (specialist, consultant, agency)
  • Set up Notion for note-keeping; create a Google account dedicated to learning

Resources

How Search Works (Google) Official Ahrefs SEO Course Free Ahrefs YouTube Series Video
Deliverable: A one-page summary explaining what SEO is, in your own words.
Month 2 — Keywords & Search Intent Foundation
Keywords হলো SEO এর মূল — মানুষ কী search করছে তা বোঝা।

Topics

  • What a keyword is; short-tail vs long-tail
  • Understanding search intent (informational, navigational, commercial, transactional)
  • Using free tools: Google Keyword Planner, Ubersuggest, Google Trends
  • Reading SERPs (Search Engine Results Pages) and what they tell you

Resources

Ubersuggest Free Google Keyword Planner Official Google Trends Official
Deliverable: A research sheet with 20 keywords on a topic you know (e.g. speech therapy).
Month 3 — On-Page SEO Fundamentals Foundation
একটা page Google-এর জন্য কীভাবে optimize করতে হয় শিখবেন।

Topics

  • Title tags, meta descriptions, URL structure
  • Headings (H1, H2, H3) and content hierarchy
  • Internal linking and image alt text
  • Writing for both readers and search engines
  • Introduction to Google Search Console (read-only at this stage)

Resources

Google SEO Starter Guide Official Moz Beginner's Guide Free Google Search Console Tool
Phase 1 Deliverable: Pick any page on the NeuroGen Healthcare site and write a short SEO improvement note (title, meta, headings, internal links).
M
4-6

Phase 2 — Practical SEO & First Use of AI

Move from theory to practice, and begin using AI tools to assist your SEO work

Month 4 — Content Planning & SEO Writing Practice
Real content plan তৈরি করবেন — healthcare niche টা আপনার সবচেয়ে বড় সুবিধা।

Topics

  • How to plan SEO-friendly articles around a keyword cluster
  • Writing structure: introduction, key sections, conclusion, CTAs
  • Using your healthcare expertise: E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
  • Begin keyword research on speech therapy and child development topics

Resources

Understanding E-E-A-T Free Semrush Academy Certificate
Deliverable: A content plan with 5 article ideas on a healthcare topic, each with a target keyword.
Month 5 — First AI Tools for SEO Intro to AI
এই মাসে AI কে শেখার বদলে কাজের সঙ্গী হিসেবে ব্যবহার শুরু করবেন।

Topics

  • What ChatGPT and Claude are, and what they can and cannot do
  • How to write effective prompts (the basics of "prompt engineering")
  • Using AI to help with keyword brainstorming, content outlines, and editing
  • Knowing when AI output needs your expert judgement (especially in healthcare)

Resources

Learn Prompting Free ChatGPT Tool Claude Tool
Deliverable: Use AI to draft the outlines of 2 articles, then refine them yourself.
Month 6 — First Real SEO Project Project
এবার ছোট হলেও সত্যিকারের একটা SEO project শুরু করবেন।

Topics

  • Set up a free blog (WordPress.com or Medium) on a healthcare/parenting topic
  • Publish your first three SEO-optimised articles
  • Add the site to Google Search Console and Google Analytics
  • Track impressions, clicks, and position weekly

Resources

WordPress.com Free Search Console Tool Google Analytics Tool
Phase 2 Deliverable: A live blog with 3 published articles and a tracking sheet for performance.
M
7-9

Phase 3 — Technical SEO & AI Automation

Deepen your SEO skills and begin automating routine work with AI agents

Month 7 — Technical SEO Essentials Practice
এই মাসে website এর technical দিক শিখবেন। Coding না, কিন্তু concept শিখা জরুরি।

Topics

  • Site speed, mobile friendliness, Core Web Vitals
  • Sitemap, robots.txt, structured data (schema)
  • Auditing a website using free tools (Screaming Frog Lite, PageSpeed Insights)
  • How HTML basics affect SEO (no coding required, just reading)

Resources

PageSpeed Insights Tool Screaming Frog (Free Tier) Free
Deliverable: A small technical SEO audit of any website (yours or a friend's), in a Google Doc.
Month 8 — Working with AI Agents AI Agents
এই মাসে AI agent তৈরি করার ছোট কাজ শুরু করবেন — খুব সহজ ভাবে।

Topics

  • What an AI agent actually is (an AI assistant given a clear job)
  • Building custom GPTs and Claude projects with no coding required
  • Designing an agent for one repetitive SEO task (e.g. keyword grouping, meta description writing)
  • Introduction to no-code automation: Zapier, Make.com

Resources

Custom GPTs Tool Claude Projects Tool Zapier Learn Free Make.com Tutorials Free
Deliverable: One working AI assistant (custom GPT or Claude Project) that helps with a real SEO task.
Month 9 — Light Coding for SEO Automation AI Agents
এবার একটু code এ ছোঁয়া দেবেন — ভয় পাবেন না, এটা ছোট ছোট জিনিস।

Topics

  • Introduction to Google Sheets formulas + AI add-ons
  • Basic Apps Script in Google Sheets to call AI for content tasks
  • Reading and lightly editing simple HTML and JSON (just enough to be confident)
  • Using AI assistants (Claude, ChatGPT) to write the code for you, then customise it

Resources

Apps Script in Sheets Official Sheets + AI Tutorials Video
Phase 3 Deliverable: A spreadsheet that uses AI to generate meta descriptions or article outlines automatically.
M
10-12

Phase 4 — Becoming an AI-Powered SEO Specialist

Combine everything into a recognisable specialism, build a portfolio, begin earning

Month 10 — Niche & Positioning Positioning
নিজেকে কোথায় position করবেন — এটা ঠিক করার সময়।

Topics

  • Identifying your niche: medical/health SEO, child development, therapy clinics
  • Defining your service offering: SEO audits, content packages, AI-assisted SEO
  • LinkedIn profile rebuild — positioning yourself professionally
  • Setting up a simple personal site (Carrd, Notion, or WordPress)

Resources

Carrd (Personal Site) Free LinkedIn Platform
Deliverable: A complete LinkedIn profile and a simple personal site explaining what you do.
Month 11 — Portfolio & Case Studies Portfolio
আগের কাজগুলো সাজিয়ে portfolio তৈরি করবেন।

Topics

  • Turning your blog, audits, and AI agents into case studies
  • Writing each case study as Problem → Approach → Outcome
  • Recording short before/after Loom videos to demonstrate AI-assisted SEO work
  • Asking 2–3 friends or contacts if you can do a free or low-cost SEO audit for them

Resources

Loom Free
Deliverable: A portfolio page with 3 case studies (blog + audit + AI agent).
Month 12 — First Earning Steps Launch
প্রথম আয়ের ধাপ — তাড়াহুড়ো না, কিন্তু একটা শুরু।

Topics

  • Choosing your first earning model: project-based audits, monthly retainers, or hybrid
  • Setting up Fiverr / Upwork or direct outreach (your choice)
  • Writing a clear, honest service description
  • Onboarding your first 1–2 clients carefully and delivering excellent work
  • Reviewing the year and planning the next 12 months

Resources

Upwork Free Fiverr Free
Phase 4 Deliverable: Portfolio live + first paid project (even a small one) + a 12-month plan for the second year.

Resource Library

The trusted, mostly free resources you will use throughout the year

SEO Foundations

Official + course
Google SEO Starter Guide
Google OfficialFree
The official starting point. Bookmark and revisit often.
Ahrefs SEO Academy
CertificateFree
High-quality, structured courses from one of the most respected SEO companies.
Moz Beginner's Guide to SEO
Free
Comprehensive, readable guide. Excellent for reference.
Semrush Academy
CertificateFree
Several free certifications recognised on LinkedIn.
Google Digital Garage
GoogleCertificate
Broader digital marketing certificate; complements SEO.

SEO Tools (Free Tiers)

Used throughout
Google Search Console
GoogleFree
See how Google views your site — impressions, clicks, errors.
Google Analytics
GoogleFree
Visitor behaviour and content performance.
Ubersuggest
Free Tier
Beginner-friendly keyword research tool.
Google Trends
Free
See how interest in topics changes over time.
PageSpeed Insights
GoogleFree
Test site speed and Core Web Vitals.

AI & Automation

Layered in Months 5–9
ChatGPT
OpenAIFree Tier
General AI assistant; supports custom GPTs.
Claude
AnthropicFree Tier
Excellent for long, careful writing and research tasks.
Learn Prompting
Free
Structured course on writing effective AI prompts.
DeepLearning.AI Short Courses
Free
Short, focused courses on AI agents and prompt engineering.
Zapier Learn
Free
No-code automation between hundreds of tools.
Make.com
Free Tier
Visual automation; more powerful than Zapier for some workflows.

Bangla Support

When English explanations feel heavy
SEO in Bangla — YouTube
VideoFree
Several Bangla SEO playlists for beginners.
ChatGPT in Bangla — YouTube
VideoFree
Explanations of AI tools in Bangla.

Addressing Your Concerns

Specific guidance for the worries you raised in your assessment

"Time management is a concern"

This roadmap is designed for 1–2 hours in the early morning — the time you said you are most focused. No evening sessions are required. Missing the occasional day is expected and does not break the plan; the year horizon is what matters. If you can complete just the deliverable for each month, you are on track.

"Technical fear — I'm from a different profession"

This is exactly why Phase 1 begins with concepts only, not tools. No coding is asked of you until Month 9, and even then, AI will write most of the code for you while you learn to read and adjust it. Many of the best SEO specialists today come from outside IT — your healthcare background is an advantage, not an obstacle.

"I want step-by-step guidance"

This roadmap is explicitly designed to give you that structure. Each month has clear topics, resources, and one deliverable. You always know what to work on next. Whenever something is unclear, raise it during your mentor check-in — that is what the check-ins are for.

"My professional knowledge and time situation must be considered"

This plan deliberately uses your healthcare expertise as your unique advantage in the medical/health SEO niche. It also avoids placing demands on evenings or weekends — family time stays protected. Consistency over twelve mornings each week is the only ask.

Principles for Success

A handful of habits that will quietly compound over the year

Consistency Above Intensity

One careful hour a day for a year will outperform any burst of intense effort. SEO itself rewards patience — your approach to learning should mirror it.

Apply Each Lesson Quickly

The moment you learn something, apply it to a small real example, even a single sentence or a single keyword search. Theory only becomes knowledge through application.

Maintain a Working Notes Folder

Keep all your monthly deliverables, audits, and AI experiments in a single Google Drive folder. By Month 10, this is your portfolio in raw form.

Use AI as a Junior Assistant, Not an Oracle

AI will speed up your work, but the final judgement — especially in healthcare topics — must always be yours. This is where your professional authority earns trust and income.

Schedule Monthly Mentor Check-ins

One conversation at the end of each month, even a short one, will keep the plan honest and the direction sharp. Bring your deliverable and your questions.